YEAR: 2020 LOCATION: Bant, The Netherlands
Grower Joris Schouten honored the healthcare sector with a gigantic message in his tulip fields during the covid-19. With the image of a bouquet and the text “Stay Strong”, he wants to encourage healthcare workers. A tulip named ‘Stay Strong’ was baptized, the proceeds of the sales of bulbs, will be donated to Doctors without Borders. TPN supported this wonderful initiative and was responsible for PR and communication.