Tulipa ‘edsila rombley’ and eurovision

Year2021LocationThe Netherlands

The tulip baptism of Tulipa ‘Edsilia Rombley’ was the start of the theme ‘Let’s Connect’ in 2021.
Although connections between people are difficult at that time, we craved contact more than ever. Tulips can make this connection, because the tulip symbolises hope and positivity.

This promotion was rolled out in Europe regarding the Eurovision Song Contest, Rotterdam. The English participants and influencers in Germany received a Dutch tulip bouquet containing tulips of the Dutch Song Contest hosts; Tulipa ‘Jan Smit’, Tulipa ‘Chantal Janszen’ and Tulipa ‘Edsilia’ and more typical Dutch products.
This European promotion was in collaboration with the Flower Council of Holland.

And tulips in the spotlight during the Eurovision final; former participant Teach-in performed their winning song in a sea of ​​tulips.

On Saturday, January 16, 2021, we celebrated our 10th National Tulip Day, but without a tulip picking garden on Dam Square in Amsterdam, due to COVID-19.